Established in 2002 and headquartered in Hong Kong, The PURE Group is the leading premium lifestyle brand in Asia, comprising PURE Yoga, PURE Fitness, PURE Pilates and nood food. With locations from Shanghai to New York, The Group currently boasts over 100,000 clients and more than 2,000 employees, all dedicated to helping people achieve their wellness goals.
The Group offers a complete lifestyle experience driven by a passionate customer-focused culture through yoga, fitness, and healthy eating.
We inspire and help people to lead healthier, happier lives.
We offer a complete lifestyle experience driven by a passionate customer-focused culture through yoga, fitness, healthy eating and activewear.
We went from a single yoga studio in Hong Kong with just 2 teachers in 2002 to becoming an established holistic wellness hub with over 42 world-class facilities globally.
Whether you want to tone your body or pump up your cardio, harness the power and grit with PURE Fitness.
From private yoga to specialised classes, enjoy the ultimate yoga experience with PURE Yoga and lead happier, healthier, and more balanced lives.
From yoga to fitness, PURE Online provides scheduled and on-demand workout videos to practise anytime and anywhere.
noodfood offers only the good stuff — delicious and nutritious food and drinks including cold-pressed juices, raw foods and organic snacks to keep you happy and healthy.
With outlets throughout Asia, KURIOS is a wellness and athleisure concept brand aimed to ignite kuriosity in the body and mind with products from around the world.
Whether you want to tone your body or pump up your cardio, harness the power and grit with PURE Fitness.
From private yoga to specialised classes, enjoy the ultimate yoga experience with PURE Yoga and lead happier, healthier, and more balanced lives.
From yoga to fitness, PURE Online provides scheduled and on-demand workout videos to practise anytime and anywhere.
noodfood offers only the good stuff — delicious and nutritious food and drinks including cold-pressed juices, raw foods and organic snacks to keep you happy and healthy.
With outlets throughout Asia, KURIOS is a wellness and athleisure concept brand aimed to ignite kuriosity in the body and mind with products from around the world.
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